Skip to main content

Drake’s In My Feelings music video thanks the internet for blowing the song up

Before social media, the music industry would take an album, pick some singles, and promote what they thought the hits should be. Those vetted songs would then likely be what you’d hear on radio stations and at the club. In 2018, it doesn’t work like that at all: the song of the summer is collectively decided by the fans, meaning that, nowadays, any unassuming tune can take over the airwaves if the internet likes it enough.
The current and indisputable domination of Drake’s “In My Feelings” was not a planned thing. If it wasn’t for an Instagram video where Shiggy, a comedian, danced along to the opening lyrics, nobody would be running around constantly asking, “Keke, do you love me?” That footage created a music sensation that is so big, a government agency had to issue a warning telling people to stop getting out of moving cars to dance in traffic. The Keke Challenge is everywhere; everyone is doing it.
In response, Drake acknowledged that Shiggy got him a number one record late last month. For a while, that seemed to be that.


Last night, Drake released an official music video for “In My Feelings” in which Shiggy got more than just a thank you: he’s getting credit in front of millions of fans. Throughout the video, you can see Shiggy busting out his signature moves while Drake follows his lead along with all the backup dancers. Later in the video, Shiggy even gets some lines where he pretends to be Drake’s assistant.
“I just had the craziest dream,” Drake says after he wakes up from a nap. “This kid from New York that spits when he talks all the time, did some dance to it, and then the world did the dance, and Will Smith was there. Nobody would stop.” The video ends with a quick compilation of some of the most memorable “In My Feelings” challenge videos, a small wink toward all the people who helped make the song into what it is now. The video is currently the number one trending video on YouTube, accruing 10 million views in less than 24 hours.
As citizens of the internet, we know that everyday people play a huge role in creating a wider culture: any joke, video, or image can explode and become the talk of the town. Often, though, when black creators create culture, everyone but them seems to benefit. The music video for “In My Feelings” puts the focus squarely on the person who popularized the trend, so nobody can forget who is behind it. More than that, it’s a rare instance of Drake catching up to the memes that he inspires, rather than simply putting something out there and letting people run wild with it, as was the case for hits like Hotline Bling and God’s Plan. The video for “In My Feelings” may have been produced and financed by Drake and his camp, but it is undeniably a collaborative project that could not exist without the internet. Drake knows this, and instead of trying to own the song, he steps aside and lets his fans shine.


Download Mp4 

Popular posts from this blog

Sure by Kachi Mp3 download

  After he dropped LIES he decided to storm the speakers with this new amazing sound,  Are you sure you're ready for this ?  Listen and share your thoughts also                                                  DOWNLOAD MP3

Lies by Kachi Mp3 Download

After a long wait, Kachi has decided to bless our speaker with this mind blowing tune,  This is pure magic, Big ups                                   Mp3 Download  

New Sound The Ep by Kellz

New Sound the EP is a combination of the world's current  trending sound, a masterpiece put together by KELLS, one of the hottest upcoming out here. KELLS formally known as " SHAMZKELLS " came up in the music scene year 2016 and have been doing well ever since, making hits after hits and have also evolved in his sound which is why the EP is titled NEW SOUND . This project have been in process for over 5 months why? because he wants it to be perfect, which it is. I have personally listened to the EP and i can honestly say its straight fire. it'll be crazy of u not to have these songs on your playlist. So don't waste no time go cop yours 1. Intro(Who Am I) 2. Diana(Ft Kaypee) 3. Amaria 4. Nigerian Rap 5. Cool Kid 6. Fake ones( Ft debby) 7. Caribbean Girl (ft Bliss Perazzo)                          Download ZIP ...