But
here’s the thing: MI is simply ignorant, or choosing to be negligent.
In a world of fewer and fewer opportunities for rap artistes, many
continued to push the art, and play around with the sound. Limerick’s Pesin comes
to mind. If it was released in MI’s days, the Edo Boiy would have been a
super big deal. But these are times unexplainable. Not far away in
America is a culture so moving forwards that there’s now actually the
term “SoundCloud artistes”. The music is shifting everywhere else. In
South Africa, music is like a major resource, and not forgetting the
proximity to the outside world and therefore historical advantage, it
shouldn’t come as a surprise that rap sells better over there. Here, you
need a label, and where are they? Blaqbonez, G’iyaz, Limerick, Boogey,
AQ, Rukus and many others are steady on their toes, challenging for a
second at the spotlight and the privileged king, doing almost nothing to
help, gets down from the throne and kicks away their hand from touching its golden splendour. Gets an award for it.
MI
came to the fore as that “short black boy”, a time when Nigerian
listeners longed for Hip Hop embedded in Naija lingo. He took the
spectre away from Mode9 and he proclaimed himself king, making Jay Z
esque moves by introducing Ice Prince to us, being affiliated with
Chocolate City and over the years signing, and signing, being Chocolate
City President, signing pop acts like Dice Ailes and Koker, two buzzing
whizkids, and adjusting the sound, making a song titled Your Father proclaiming
his superiority and who would have noticed the trap bounce to it? MI is
clearly an artiste who strives towards artistic development, moving
with the tides and when others simply fail to do so, he feels its a
laziness to work towards “making it big”.
This
is all MI. He is Janus. He has mastered the art of making danceable Hip
Hop and “hardcore Hip Hop”. But this is 2018 and there’s a thin line
between the two. Young Thug in some quarters, has been compared to 2pac.
Hip Hop purists will let all hell loose but it is what it is. The world
is changing. Revolution beckons. There is a increasing need to use
forms beside music and towards influence and popularity to push a good
cause. The artiste J. Cole recently released an album (KOD) about drug
abuse and its dangers. If any addict somewhere in California, Lagos,
Chicago, Brussels or Ontario quits after listening to that album, it
should be because of the person Jermaine holds up, as if saying, “This
is me. Can you trust me enough to tell you that lean is bad?” His image
and popularity and personality made sure the album didn’t come across as
hypocritical and condemning of the people who are hooked, a subtle way
of being detached, from being too judgemental of something he’ll never
truly understand, a quality MI fails to show in his so – called rallying
call.
For
years now, the Headies have pushed the idea of what the Hip Hop sound
in Nigeria should be its almost like telling the young cats “do this or
get no frigging recognition”. This is why there was a lyrical lashing of
MI when the awarded song was released (the artistes who covered the
song even murked the beat better). Urging the newer emcees to see the
error of their ways and kiss the ring. It’s almost like a father
insulting the uneducated son about being unable to write an essay.
In
this award platform where there’s only a category for Next Rated, we
need new names. Take away the jejune tagging and false representation.
The Next Rated should be the Pop Next Rated, because that’s what it is.
Then, there should be the Hip Hop Next Rated category. It should be the
least to do for a dying genre in Nigeria, commercially. Get these
artistes on stage and make the world see them. Present their works in
the truest light, and not when Sauce Kid is allegedly arrested for fraud
in the US. Not just when Olamide releases another album, not when MI
makes another rant. Not when Local Rappers Part 2 surfaces.
Indie
music doesn’t work in Nigeria. Ask Tay. Ask Show Dem Camp. Ask Khali
Abdu. Ask Boogey. These people will tell you they’re waiting for a major
label backing but whilst waiting, why not do good music? And they get
stuck doing good music while MI swaggers to the corporate stage in a
shiny suit and dedicating the award to “true Hip Hop fans” and of
course, God. This is why the world joined hands in a collective applause
when Don Jazzy took a chance on Johnny Drille and Poe. They understood
that the alternative act from Edo could get stuck in that limbo – the
space between truly known and underground act – doing bedroom covers and
getting comments about how he’s better than Owl City. And Poe, he would
have been another rapper, five studio albums and no house of his own,
no award on the shelf, no mainstream impact, no hand forging the signum
of the revolution.
In
the Hip Hop limbo, there’s Erigga, there’s AQ, and there’s Boogey.
These are perhaps the most criminally under appreciated rappers of our
time. The Headies does well to nominate them but Ayo Animaseun’s
assertion that “if you’re nominated, you’re pretty much a winner” is
false when it applies to rap in Nigeria. After the awards, there will be
no one Googling AQ or Boogey or Erigga. They will still be slushes
under the file of those who came close and MI has been known for almost a
decade. For the sake of the future, he doesn’t need the award. For sake
of content, Show Dem Camp or Boogey or Erigga should have won.
I have however, a faint justification for the Headies persistent misgivings. There’s a popular Nigerian joke about the slap.
The Papa Ade and Ade relationship. Oh, you think you’re grown and can
now wear locks? You’ll get a slap. You think shredded jeans are the new
cool? You’ll get a slap. You think you can support homosexuality and
still be my son? You’ll get a slap, three even. You think you can
criticize and make a fool out us and get our award? LOL. Bullying is an
essential tool of the ageist. Telling the young that old age is
experience and experience is gold. In its twelfth year, I am yet to see
the push for a shift towards the alternating uses of music, and the
music itself. It’s all been Mode9. Then Jesse Jagz whom they gave to
appease the angry fans. Now MI again. And how does Reminisce win Best
Rap Album in a category that A Trip to the South was
in? In another universe Erigga is in a more appreciative country and
this album is made required listening for its lyricism, production,
storytelling and overall streets wisdom. A Trip to the South would be to the South South what good kid, m.a.a.d city is
to America’s West Coast. Burna Boy anywhere else is a phenomenon but
here, he’s a stubborn kid who’s angry when he loses an award he so much
deserves its almost beneath him.
The
Headies have been tagged “the Nigerian Grammy” but unlike the bigger
award platform, they fail to correct the error of times past. The Grammy
previously didn’t nominate albums that were only available through
streams. But through the fight and zeal of the Hip Hop fans championed
by Chance The Rapper, the law ceased to be and Chance The Rapper won a
Grammy for Best Rap Album for his work Coloring Book. In
2018 and in Nigeria, the same is almost impossible. When will an
artiste without a major label backing stick it to the powers that be
that this music is ours and ours?
Corporate
bodies need to support Hip Hop and not they’re idea of Hip. The media
is not doing enough for the artistes who are clearly working. If you
doubt me, take an hour off your very busy schedule and Google MI’s mix
tapes. There you will find many a – talents that didn’t fit into the
strict laws of corporate backed Hip Hop. They didn’t make us shimmy but
they made us think. And when they made us drink Palm Wine over
intellectual discourses, we pretended they never existed, when pushed to
the wall, blamed their perceived obscurity. And when they told us about
the tales of the streets, we considered them too vulgar, razz and
undeserving of a night under the bright lights. And when they leave with
nothing, we will mourn how they were once here. But now they’re here,
we call them lazy.
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